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Financial scenery in change
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In the last years, the financial and capital market was subject to enormous transformations, due to the changing social and political climate as well as new technological developments. New suppliers, new media and new products have tightened the banks?, savings banks?, investment companies? and ? of late ? also insurance companies? competition for investors. Furthermore, the competitive internationalisation has led to radical changes in the banking sector. All these changes have given rise to new possibilities, challenges and risks.
At the same time, people?s behaviour and mentality towards finance ? concerning both private and business customers ? is changing as well. The customers? various possibilities for credit and investment have raised their aspiration level and their decision-making scopes, but they have also fostered an increased insecurity. Therefore, the demand for a stronger profiling, e.g. by addressing new target groups, by innovative investment products and by a continuous employee training, is highly conspicuous. YouGovPsychonomics boasting long-time expertise in financial market research, effectively supports you in this dynamic environment. We have had many years of experience in research and consulting, especially in the area of financial behaviour, and provide valuable facts for the support of your decisions.
OBJECTIVES
By the intensive cooperation of experienced economists with financial and business psychologists, psychonomics effectively supports you in all issues of marketing and development of financial products and services, e.g.:
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Analysis of customer satisfaction
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Analysis of attitudes, behaviour patterns and structure of various target groups
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Analysis of cancellations
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Customer segmentation for a target group-oriented direction of your business strategy
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Benchmarking with market-leading competitors
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Reviewing the quality of your call centre
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Testing your internet presence?s usability and effectiveness
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Customer (value)-oriented alignment of business processes and organisational structures
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Calculation of customer lifetime value and development of corresponding customer retention strategies
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Background information on current objectives |
METHODS
Depending on your objectives, we apply qualitative and/or quantitative research approaches, particularly:
RESULTS
Depending on your objectives, you?ll receive e.g.:
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Information on the most relevant parameters of customer retention and customer satisfaction
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Information on the acceptance of new or existing products and services
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Support in the optimisation of your image positioning
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Decision support in the installation and optimisation of customer relationship management
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Catalogue of measures on the optimisation of customer-communication and marketing strategies
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Customer (value)-oriented optimised business processes
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Basic reports on the banking-, investment- and retirement provisions-market
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Editing the results according to the psychonomics? investor typology |
In short: You learn about your actual possibilities and chances as a service provider in the financial market. We are also happy to support you with introducing and implementing innovative products and business strategies.
REFERENCES (Extract)
Capital, Citibank, comdirect bank, DAB Bank, DGZ-DekaBank, Deutsche Bank, DiBa, Direkt Anlage Bank, DIT, Dresdner Bank, DSGV, KfW Mittelstandsbank, Kreissparkasse Köln, Naspa, National-Bank, NordLB, RSGV, Schwäbisch Hall, SEB Invest, SGVHT, Stadtsparkasse Köln, Taunus Sparkasse, Union Investment, Volkswagen Bank direct, WestLB
General references of psychonomics
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CONTACT
Horst Mueller-Peters
Management Board
+49 (0)221 42061-0
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