The insurance market is on the move: new media, suppliers and distribution channel have increased competition among the insurance companies. For the insurance holders, this results in new and individually customized solutions, but at the same time, with all its various offers, the insurance market has become more intransparent for the customers.

The suppliers, however, can also use the possibilities of the deregulated market for a stronger profiling e.g. by addressing new target groups or by introducing innovative insurance products. Another important change that should be kept in mind is the distribution of insurances via internet and call centre. When looking for a matching coverage among the increasing choice, though, the insurance agent´s know-how is still in demand.

	Analysis of customer satisfaction
	Analysis of attitudes, behaviour patterns and structure of various target groups
	Analysis of cancellations
	Customer segmentation for a target group-oriented direction of your business strategy
	Benchmarking with market-leading competitors
	Reviewing the quality of your call centre
	Testing your internet presence´s usability and effectiveness
	Customer (value)-oriented alignment of business processes and organisational structures
	Calculation of customer lifetime value and development of corresponding customer retention strategies
	Background information on current objectives

	Customer Satisfaction Surveys
	Conjoint Measurement
	Benchmarking
	Market Segmentation and Target Group Analyses
	Product Development and Product Concept Tests
	Quantitative Surveys
	Employee Surveys
	Management Evaluations and 360° Feedback
	Assessment Centre for the assistance of staff recruitment
	Analyses of teams and organisation
	In-depth Interviews
	Group Discussions
	Online focus-groups
	Customer Conferences (Customer Workshops)
	Statistical Impact Analysis (e.g. for determining Best Practices)
	Customer-oriented analysis and optimisation of business processes
	Customer Relationship Management (CRM)
	Mystery Shopping | Mystery Calling | Mystery Mailing
	Biotic Interviews
	Online Interviews
	Usability Tests
	SITECOCKPIT® The webite test from the users perspective

	Information on the most relevant parameters of customer retention and customer satisfaction
	Information on the acceptance of new or existing products and services
	Support in the optimisation of your image positioning
	Decision support in the installation and optimisation of customer relationship management
	Catalogue of measures on the optimisation of customer-communication and marketing strategies
	Customer (value)-oriented optimised business processes
	Detailed reports on the banking-, investment- and retirement provisions-market
	Editing the results according to YouGovPsychonomics established typology of private insurance holders